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Take Your Customers on an Email Journey
So you visit a website, add that sweet new item to your cart, but then leave. Within an hour, you get an email saying “Hello? Forgetting something?”, maybe with a little discount sweetening the deal enough to get you to purchase. This is just one example of an automated email journey that can get your…
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How To Write the Perfect Title Tag and Meta Descriptions?
Unfortunately, there’s no single “perfect” formula for title tags and meta descriptions, as their effectiveness depends on various factors like the specific content, target audience, and search engine algorithms. However, I can share some best practices and key considerations to help you craft compelling and effective ones: As we talked about in previous blogs, our…
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Does Social Media Impact SEO?
While social media doesn’t directly influence SEO ranking according to Google (they don’t use social signals like followers or shares as ranking factors), it can still be indirectly helpful for SEO in several ways: Increased website traffic: Improved brand awareness: Backlink opportunities: Local SEO boost: Content and keyword research: Increased content engagement: Here are some…
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Is a Subdomain or Folder Better for Blogs?
Now, before we get too far. I have a preference, as shows by the above. But to answer the question, which is better for SEO a folder or subdomain in CLASSIC SEO fashion, it depends! Neither subdomains nor subfolders are inherently better for SEO for blogs. Google and other search engines treat them largely the…
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Don’t Sleep on It: Why Email Marketing Still Crushes It in 2024
Let’s face it, in the age of flashy social media ads and hyper-targeted chatbots, email marketing can feel a little, well, old-school. But before you hit that “archive” button on your next newsletter, hold up! Email marketing is still one of the most powerful tools in your digital marketing arsenal, and here’s why: What is…
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Is Google Giving Better Rankings to Bard Content?
Now, you may have seen that we published blogs not long ago about new words, Flimber and Lumiraze. Neither of these are words, we had Bard write a blog about Lumiraze, a new word. We also had ChatGPT write a blog about Flimber, also a new word. The prompts were the same, the way we…