TLDR:
Sometimes, significant results come from small, smart moves. That was the case for 90 Degree Design, a creative agency with a strong reputation and a goal to grow their local visibility for one key term: “Web Design Raleigh.”
Instead of launching a full-scale campaign, we made a strategic adjustment focused on local SEO through their Google Business Profile (GBP). The results were astounding.
The Strategy
Focus: One Keyword. One Market. One Profile.
The strategy was laser-focused but straightforward. The team at 90 Degree Design already had solid brand recognition and website traffic. Still, they weren’t fully capitalizing on local searches for web design in Raleigh—an extremely valuable and high-intent query for their business.
We took two key steps within their Google Business Profile:
- Overhauled the GBP Description
We rewrote the business description to emphasize their Raleigh location and expertise in web design, weaving in relevant keywords naturally to improve search alignment. - Added Services as Products
Google allows services to be listed as “products” in a business profile. We added targeted services like Web Design Raleigh, Brand Development, and Digital Marketing Raleigh, helping the profile show up more frequently in local searches and map packs.
Why it matters for local businesses: The Google Business Profile is often the first place customers see your brand. Even minor optimizations—especially those that emphasize your location and core offerings—can dramatically improve local visibility.
The Results
With no changes to the website or content strategy, this local SEO update drove impressive growth:
- 🚀 550% increase in Google Business Profile traffic for the keyword Web Design Raleigh
- 📈 31% increase in GBP impressions
These gains came from just a single optimization point, proving that local intent and GBP visibility are massive opportunities for businesses targeting specific markets.
Conclusion
For local service businesses, especially in competitive markets, your Google Business Profile can be a growth engine if optimized correctly. As 90 Degree Design’s results show, a focused, strategic update to your GBP can unlock more traffic, better leads, and greater visibility in your core market.
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