Welcome to the On Par Digital Marketing Blog, your one-stop shop for all things digital marketing! Whether you’re a seasoned marketer or just starting out, we’ve got something for you. Here, you’ll find actionable tips, industry insights, and the latest trends to help you optimize your campaigns, engage your audience, and achieve your business goals.
We believe in data-driven strategies, creative thinking, and collaborating with our clients to unlock their full potential. So, subscribe, explore, and get ready to take your digital marketing On Par!
-
Case Study: How Kidbilly Music Boosted Local Leads by 78% with a Hyper-Local Conversion Strategy
When your website gets consistent traffic, the next step is turning that traffic into real business. That’s precisely what Kidbilly Music set out to do—and with a refined local strategy and focus on conversions, the results speak for themselves. Kidbilly Music, known for its unique team-building experiences through songwriting, had a strong brand and steady…
-
Case Study: Elite Security Solutions Sees 94% Traffic Growth Through Local SEO and Content Strategy
TLDR: In high-trust industries like security, it’s not just about being visible—it’s about being credible. That’s precisely what Elite Security Solutions set out to improve. With a strategic focus on local content, service messaging, and their Google Business Profile, the results were remarkable. In just one year, Elite Security Solutions saw: Let’s break down how…
-
Case Study: How 90 Degree Design Increased GBP Traffic by 550% with a Simple Local SEO Adjustment
TLDR: Sometimes, significant results come from small, smart moves. That was the case for 90 Degree Design, a creative agency with a strong reputation and a goal to grow their local visibility for one key term: “Web Design Raleigh.” Instead of launching a full-scale campaign, we made a strategic adjustment focused on local SEO through…
-
Case Study: How Digital Marketing Helped American Pavement Solutions Achieve a 160% Boost in Local Search Traffic
TLDR: This case study shows how American Pavement Solutions increased its local online traffic by 160%. The company implemented several digital marketing strategies, including: These strategies led to significant results, including a 160% increase in GBP traffic, a 194% increase in GBP impressions, and a 36% increase in website traffic from their home state. The…
-
Is This the Beginning of the End for Google’s Monopoly?
The Department of Justice (DOJ) sent shockwaves through the tech world on Tuesday with a series of proposed sanctions against Google. This move potentially signals the beginning of the end for the company’s long-standing dominance in the search engine market. The proposals, which may involve breaking up the tech giant, follow a federal judge’s August…
-
How to Get AI Overview Reporting in GSC
How to Get AI Overview Reporting in GSC We know Google doesn’t want to give us AI Overview reporting, probably because they haven’t figured out how to effectively monetize it. Wink, but we cracked the code! We cracked the code on AI Overview Reporting: We know for sure 2 ways to find metrics on keywords…